Gaiam.

My role was multi-faceted on this account. The client wanted to change the image of the line from “feminine and crunchy” to something that opened up to new demographics. I pitched and won the account and from that point on: creative direction, illustration, logo design, package design, ad layouts, persona development, content writing, brand book, and custom PowerPoint slides–and all within a 4-week period. I disrupted the yoga line's legacy by focusing on modern edgy visualizations with bold creative–paid off by lines like “for those that bring it to their mat.”

Yoga fitness logo
Yoga fitness package design
Yoga fitness package design
Yoga fitness ad
Yoga fitness ad
Brandbook