The little ad agency that I founded had the pleasure of working with the Sprint Business Systems folks. While the initial creative was more traditional–complete with photoshoot, actors, and clever headlines–I was lucky enough to have the freedom to re-think the creative the following year. The ads below demonstrate a clean, easily digestible and ultimately more impactful communication. A series of ads were developed after interviewing several dear brand evangelists. Each ad highlights their quote and is mirrored in the caption in the phone. The ads exceeded all projections. My role: account management, creative direction, design, copy development, strategy.